In just a short amount of time, the Central Coast in New South Wales has become one of Australia’s fast-growing business destinations. The region has good connectivity thanks to world-class transport infrastructure and high-speed fibre internet. The population of the Central Coast is growing at roughly 1% year on year, and it contributes close to $11 billion to the economy of NSW. Residents here love the beautiful natural locales and coastal lifestyle with splendid beaches and national parks.
Clicks Marketing provide SEO services to Central Coast businesses.
Local SEO involves optimizing your online presence to attract customers from local searches on search engines. As per local SEO statistics, 46 percent of all searches on Google are looking for local information. As such, new start-ups and existing businesses in the Central Coast can’t afford to lose out to the competition. So, how does local SEO work for Central Coast businesses? Here are the top reasons why local SEO is essential for your business’ success.
1. Your business information will be presented front and centre
Gone are the days when people scoured for businesses via yellow pages. Today, you just need to use a search engine from your mobile phone to look for any product or service near you. If you refine your search by typing “near me,” you will find everything close enough to drive from your current location. These “near me” searches save time and help identify all the businesses near your customer’s location.
2. Boost your local pack rankings with accurate online directory citations
Central Coast businesses need to accurately list their business name, phone number, and address to show up amidst top-ranked business directories and local citations. This vital information about a business is referred to as NAP (Name, Address, Phone) data. A search engine bot is more likely to include your business in the search engine results if it is certain that your information is accurate and consistent. The bots try to find the basic information about your business in various places throughout the internet. If they find the data consistent, they consider it valid and will favour your business.
3. Your business site gets more backlinks from trusted and authoritative sites
Backlinks that point to your site from trusted websites play a crucial role in SEO. They validate your business existence and prove that your site is a viable force. Some directory citation sites include a website URL field to their listings and display these URLs as ‘do follow’ links. This passes valuable link equity to your site. Search engines utilize these backlinks to determine your domain authority, thereby boosting your SEO. Central Coast businesses should try joining the Central Chamber of Commerce or other governing bodies that are trusted. Listing on their website will establish credibility for your business.
4. Your business could land on the first page of search engine results
Online business directories take up much real estate on search engine results pages (SERPs). This is the reason why local businesses that list in their directories receive top billing in local search queries. If you have not listed yourself on business directories, you will miss out on losing valuable leads.
5. Your business will gain more opportunities with third-party reviews
Having a positive reputation is crucial for all Central Coast businesses. There are several citations and directories that allow customers to post reviews and grade their experiences with local businesses. If you deliver excellent service, then your business will benefit from positive reviews. If you get a negative review, you need to make sure to respond appropriately and work on resolving the issues as quickly as possible.
If you don’t embrace local SEO strategies, then you are just leaving out your money on the table that your competitors will pick up. Local SEO works well, but it requires patience and time. Connect to trusted local SEO experts to manage the entire process on your behalf.